Serena Williams Legendary VC Fund

From Tennis Star to VC legend, Serena Williams has found herself a second career after retiring from Tennis in September 2022. After crushing her competition at the courts, she needed something new to dominate after leaving the game that she loved.

Thats when she began diverting her attention to venture capital.

How It Started.

The seeds for the start of her venture capital career were planted close to a decade before she even retired with the establishment of Serena Ventures, a venture capital fund that is designed to support and champion underrepresented founders. 

For Serena, it was always important to have a Plan B set up after she retired from Tennis (her Plan A), investing while she was still training and playing in tournaments. 

Just like Serena was able to find her own unique playing style, she was also able to discover her avenue of differentiation from other VCs. The tennis champion discovered an evident absence of venture capital directed toward certain underrepresented demographics such as woman founders, black founders, and Latino founders.

Once she figured out the demographic she wanted to invest in, well, the rest is history.

Present Day.

Since starting her VC firm, Serena has invested in more than 85 companies. Some of her biggest winners so far include HUED, Parfait, Impossible Foods, Noom, Karat, and MasterClass. 

In total, Serena estimates that around 14 of her 85 investments have gone on to reach unicorn status, an important distinction very few companies are able to reach.

With Serena’s investment, these companies will have the chance to expand their reach and accomplish more long-term goals with their startups.